Overview
Median Open Rate
37.7%
Median Click-Through Rate
3.3%
Median Monthly List Growth
3.5%
Median Unsubscribe Rate
0.20%
Compare medians
Break down a single metric across categories, list sizes, or ESPs.
Beehiiv report categories, cross-referenced
Figures Beehiiv tracks in its yearly State of Newsletters that don’t fit the cohort view above. Each card links to the primary source and, where available, a comparable data point from another public report.
Mobile open share
96.2%
as of 2024
Automated vs. regular CTR
13.48% / 4.59%
as of 2024
Daily-send share
15.82%
as of 2024
Time to first dollar
66 days
as of 2025
Top-paying sponsorship vertical
$66 / 1K
as of 2024
Best send day (open rate)
Tue · 38.25%
as of 2024
Industry over time
Creator revenue and platform scale for the two most-cited newsletter platforms, 2023–2025. Values are drawn from disclosed figures in public reports; where a year was not publicly reported, the series is left blank for that year rather than estimated.
Creator revenue flowing through platforms
USD — Substack ARR, Beehiiv paid-sub GMV, Beehiiv Ad Network
Creators / publications on platform
Beehiiv + Substack paying creators