Free tools for newsletter operators: score your performance, check deliverability, and compare ESP costs. Built on industry benchmark data.
Enter your newsletter's cohort and your own performance numbers to see where you land in the benchmark distribution. Data stays in your browser — nothing is submitted.
Or explore the full benchmark data below.
Explore the underlying cohort data: median open rates, CTR, and growth across categories, list sizes, and ESPs.
Median Open Rate
38.0%
Median Click-Through Rate
3.3%
Median Monthly List Growth
3.5%
Median Unsubscribe Rate
0.2%
Break down a single metric across categories, list sizes, or ESPs.
Figures Beehiiv tracks in its yearly State of Newsletters that don’t fit the cohort view above. Each card links to the primary source and, where available, a comparable data point from another public report.
Mobile open share
96.2%
as of 2024
Automated vs. regular CTR
13.48% / 4.59%
as of 2024
Daily-send share
15.82%
as of 2024
Time to first dollar
66 days
as of 2025
Top-paying sponsorship vertical
$66 / 1K
as of 2024
Best send day (open rate)
Tue · 38.25%
as of 2024
Creator revenue and platform scale for the two most-cited newsletter platforms, 2023–2025. Values are drawn from disclosed figures in public reports; where a year was not publicly reported, the series is left blank for that year rather than estimated.
USD — Substack ARR, Beehiiv paid-sub GMV, Beehiiv Ad Network
Beehiiv + Substack paying creators